IDEA annually recognizes superior achievement throughout the large screen video and matrix display industry by awarding its Golden Matrix Awards (GMAs) at the annual IDEA conference. The purpose of the GMAs is to recognize artistic and technical excellence in the programming of large screen video and matrix displays located at stadiums, arenas, racetracks, convention centers and other public assembly facilities. The GMAs are also intended to provide an opportunity for the large screen video and matrix display industries to share ideas and to view the wide variety of productions that have been created over the past year.
In order to be eligible, entries must have been produced by an Active IDEA member for display on the member's system to a live audience during that member's event. The GMAs gives members the chance to show off their best work to their colleagues and voting for all categories is done by the members, themselves. Since its inception the awards ceremony and winners have received considerable press coverage. The Golden Matrix Awards were created by Mitsubishi Diamond Vision and SONY JumboTRON in 1988.