2010 Seminars

Download 2010 Schedule-at-a-Glance

General Sessions include the Keynote Address, Golden Matrix Awards voting, special guest speakers, presentations of relevance to the entire membership and the opportunity to learn more about the innovations of our sponsors.

Small Group Sessions include meetings of IDEA’s six various breakout groups (baseball, basketball, football, hockey, minor league, university) and over 40 seminars (covering over 25 topics) in the four tracks being offered this year:

  • Executive Institute: Designed with the game ops executive in mind, this track presents case studies that address budgeting, planning, personnel, and equipment acquisition.
  • Game Operations: Everyone is always trying to improve his or her game presentation and this track offers creative tips and tricks for enhancing your programming.
  • Graphics: In this mainly hands-on track attendees have the opportunity to gain expertise in various graphics programs resulting in programming you can use at your next event.
  • Video Production: Cameras, lighting, shooting, editing, and technical direction...whether game day or pre-production; it's all here for the video professional. 

User Groups offered by our Allied members allow for those currently using the featured product to work directly with the experts in that equipment to get the inside scoop on the latest and greatest features.  Additionally, those interested in learning more about the equipment can hear what current users have to say.

Specialty Lunches introduce members of similar interests at a regular IDEA lunch event for an informal opportunity to network.  This year's specialty lunches include facility, lacrosse and marketing.

Seminar Topics
 
Executive Institute (5 courses)
Track Leader: Sarah Logan, Boston Red Sox

Case Study: Dallas Cowboys
Wednesday @ 9:45 - 10:45 

David Belding, Mitsubishi Electric
Mark Stross, ANC Sports
Chris Williams, WJHW

From construction to Sunday Night Football, hear how Jerry Jones' vision came to life. Intended Audience: Anyone interested in learning about the creation of Texas' Taj Mahal.

Case Study: New York Mets
Tuesday @ 2:30 - 3:30

Tim Gunkel, New York Mets
Steve Serfling, Daktronics

A review of the challenges and lessons learned during the design, construction, and first season of real world use of the A/V, Scoreboard and broadcast cabling systems at Citi Field.  Including some things we did right, and some things that we wish we had been smarter about. Intended Audience:  If you are building a new stadium, or renovating your control room, there will be info that helps you make the best decisions you can.

Case Study: Yankee Stadium
Monday @ 2:00 - 3:00

Steve Kuebler, New York Yankees
Steve Serfling, Daktronics

See New York's $1.5 billion new stadium and its state of the art technology.  Learn how this equipment is being utilized and what challenges it has presented.  Hear about the "greening" of the Yankees, as the recycled existing displays to their spring training facility. Intended Audience: Those interested in seeing the latest technology and learning how it fits in day-to-day operations.

Case Study: University of Florida
Wednesday @ 11:00 - 12:00

Mark Eisenstadt, University of Florida/Daktronics
Jeff Chenery, University of Florida

This seminar examines the challenges of a large-scale re-fit of an 85 year old stadium.  The presentation includes a discussion of the Public Relations considerations related to the installation of a multi-million dollar project in the midst of campus-wide budget cuts. Intended Audience: Anyone charged with retro fitting new equipment to older facilities,  or those making major renovations in the current economic environment.

Case Study: Vancouver Canucks Production Suite Renovations
Tuesday @ 1:15 - 2:15

Stuart Reynolds, Acoustic Dimensions

The discussion will focus on the consulting process that went into the planning of the new facility and the resulting features of the renovations including interesting camera integration and nuances of the control room integration. Intended Audience: Anyone looking at upgrading some or all of their equipment.

Game Operations Track (7 courses)
Track Leader: Mark Eisenstadt, Daktronics

Creative Brainstorming
Tuesday @ 2:30 - 3:30

John Adams, The Score
Mark Eisenstadt, University of Florida

An interactive discussion and demonstration of brainstorming techniques.  The techniques and discussions are specifically chosen to compliment the unique challenges and fundamentals for live event production. Intended Audience: Anyone interested in interactive discussion and demonstration of brainstorming techniques.

Creative Sponsorship Ideas
Tuesday @ 11:30 - 12:30

Moderator: Mark Eisenstadt, Daktronics
Panelists:
This panel discussion will focus on the sponsorship process from philosophies to execution and everything in between.  The objective is to give you the tools to bridge the gap between sponsors and fan enhancement creating a win-win-win scenario.  Specific examples of successful elements, work flow, execution and collaborations will be presented. Intended Audience: Anyone interested in the sponsorship process from philosophies to execution.

Maximizing Your Presentation without Spending More $$$
Tuesday @ 9:00 - 10:30, Repeated Tuesday @ 10:45 - 12:15

Moderator: Mark Eisenstadt, Daktronics

Panelists:

This panel discussion will involve examples of creative and innovative uses of exising assets and resources.  Specific areas of concentration will be equipment maximization, human resources utilization and no-cost fan enhancement elements. Intended Audience: Anyone, from those with no budget to those with unlimited budgets, can benefit from learning maximum utilization skills.

Motivating Personel
Tuesday @ 1:15 - 2:15

John Adams, The Score
Mark Eisenstadt, Daktronics

An interactive discussion and demonstration of team building and motivation techniques.  The techniques and discussions are specifically chosen to compliment the unique challenges and fundamentals of live event production. Intended Audience: This seminar is appropriate for anyone who manages individuals from game day temps to upper management.

Music Sourcing and Finding Legalities
Monday @ 2:00 - 3:00, Repeated Wednesday @ 11:00 - 12:00

John Adams, The Score

This seminar addresses the many outlets available to find music for your presentation, as well as the legalities involved with such. Intended Audience: Those charged with music sourcing who are looking to learn more about new outlets and the legalities involved in integrating music into your programming.

Planning for Pregame and Special Events
Tuesday @ 11:30 - 12:30

Helen Fern, HHH Metrodome
Sarah Logan, Boston Red Sox

This seminar addresses the multiple aspects of planning for pregame ceremonies and special events, including those with a great deal of lead time (Opening Day) to those which may have little lead time (play-offs).  Intended Audience: Anyone looking for ways to enhance their programming will benefit from this presentation.

Social Networking
Monday @ 9:15 - 10:45, Repeated Monday @ 11:00 - 12:30

Adam Lane, Jacksonville Jaguars

How do you tell the difference between a tweet and a twit?  You've heard about it, you may even use it...but what is social networking and how can it relate to your event presentation?  This seminar will introduce the various outlets available and potential uses for each.  Intended Audience: Those looking to stay on the cutting edge of event presentation...or simply looking for an explanation of "Where is my space?"

Graphics Track (8 courses)
Track Leader: Chris McClave, ANC Sports

3D Software Principles
Tuesday @ 11:30 -12:30

Josh Keeler, ANC Sports

Moderated forum exploring the different 3D software options organizations are using.  Pros and cons of each and a live demonstration of powerful possibilities some of the programs provide. Intended Audience: This seminar is for those with little or no experience with 3D software and/or those looking to incorporate new software into their current inventory.

AfterEffects for Fascia LED Design
Tuesday @ 9:00 - 10:30, Repeated Tuesday @ 10:45 - 12:15

Kristen Territo, Miami Heat

This course serves to introduce new tips and tricks in designing content for fascia/ribbon board LED video boards using Adobe AfterEffects.  The class will explore: Best practices in organizaing projects; Importing footage; Design principles for this unique aspect ratio; Essential effects for fascia design; and much, much more... Intended Audience: Attendees are expected to have a basic familiarity using AfterEffects.

AfterEffects as a Post Production Tool
Tuesday @ 1:15 - 3:30

Josh Keeler, ANC Sports

This class will explore the use of After Effects as an important post production tool.  Learn how to import footage and then bring it all to life with a powerful array of visual effects and animation techniques.  Topics to be covered include: Stabilizing shaky footage; Previewing and mixing audio;Enhancing audio tracks with effects; Linking Audio Volume to Animation Properties; Color-Correcting Footage; The Power of Effects in Post Production. Intended Audience: Participants are expected to already have an intermediate level of experience using the software.

Photoshop: Beginning
Monday @ 9:15 - 10:45, Repeated Monday @ 11:00 - 12:30

Mike Procunier, Keyframe

This training course explores the robust funtionality of Photoshop, helping attendees understand key concepts like file size, resolution and bit depth.  Attendees will also learn the difference between raster and vector graphics as they gain hands-on instruction and familiarity with the applications intuitive interface.  Intended Audience: Seminar geared to those users who have little to no experience with the software.

Photoshop: Advanced
Monday @ 9:15 - 10:45, Repeated @ 11:00 - 12:30

  TBA

This advanced Photoshop class aims to expand on your existing knowledge of Photoshop by teaching you many new and exciting creative techniques.  The class is a hands-on and design-oriented with an emphasis on real world design.  Topics to be covered include: Customizing Photoshop; Color correction with the Curves tool; Adjust Layers and Layer styles; Using smart objects; Non-destructive filters; Use live effects; Retouching using the Liquify filter;Adjustment layers; Using Spot Color channel; Multiple versions made quickly with layer comps. Intended Audience: This class is intended for experienced Photoshop users who already posses a basic understanding of the program. Please Note: The Photoshop: Beginning seminar at 9:15 WILL NOT be sufficient preparation for this level.

Final Cut Pro
Tuesday @1:15 - 3:30

Jason Jones, Keyframe

Class covers all the details of creating and ediging with Final Cut Pro 6.  Provides an in-depth overview of the application and its interface, and demonstrates how to plan, create, edit, and export professional digital video projects. Intended Audience: Participants should already have limited experience using the application.

Zaxwerks: Beginning

Monday @ 2:00

Rob Birnholz, Absolute Motion Graphics

Zaxwerks: Advanced
Wednesday @ 9:45 - 12:00

Rob Birnholz, Absolute Motion Graphics

Join in on a fast-paced training that is geared for individuals who have used and worked with Zax Works plug-in and are ready to take their content to the new levels. Intended Audience: Intermediate to Advanced users of the Zaxwerks plug-in.

Video Production & HD (7 Courses)
Track Leaders: Krista Salley, Keyframe & Scott Simpson, Cincinnati Bengals

AVID: Introduction
Monday @ 9:15 - 10:45, Repeated Monday @ 11:00 - 12:00

John Felice, Avid

This presentation will introduce the concepts of nonlinear editing and explore all the basic features of the Media Composer system, including digitizing and organizing source footage, editing sync and non-sync material, trimming sequences, editing audio, adding effects, creating titles and outputting work.Intended Audience: This seminar is intended for those with little to no knowledge of the AVID system and wish to gain information to make educated cross comparisons to other products.

AVID Work Flow Efficiencies: Advanced
Tuesday @ 9:00 - 10:30, Repeated Tuesday @ 10:45 - 12:15

John Felice, Avid

This presentation will explore workflow efficiencies for the experienced editor.  It will cover the how and why of operating a system in order to reach streamlined, creative end solutions. Intended Audience: This seminar is geared toward individuals currently using the AVID system on a limited basis and would like to explore how the system can simplify and add creative elements to their presentation.

Digital Asset Management & Production Workflow in the Video Replay Environment
Wednesday @ 9:45 - 10:45, Repeated Wednesday @ 11:00 - 12:00

Duane Yoslov, Diversified Systems

This presentation will explore the concepts for all digital workflow, managing media from replay servers to editing systems with dedicated archival storage. Intended Audience: Anyone who is interested in concepts for all digital workflow, managing media from replay servers to editing systems with dedicated archival storage.

Lighting and Shooting on Green Screen
Tuesday @ 1:15 - 2:15, Repeated @ 2:30 - 3:30

Jodain Massad, Kansas City Chiefs

This instuctor led class will focus on the basic principles of shooting on Green Screen including lighting the backdrop and subject, reducing spill light and camera setup.  It will also cover some of the most common mistakes and how to prevent them. Intended Audience:This class is for those with limited green screen experience or those who need a refresher.  Attendees will have the option to participate in a hands-on demonstration.

Shooting Video: Advanced
Tuesday @ 11:30 - 12:30

Scott Simpson, Cincinnati Bengals

Advanced video shooting topics will be covered in this presentation, including lighting, camera settings, composition and framing, and depth of field.  Outdoor shooting considerations will be discussed. Intended Audience: Those with shooting experience who would like to learn techniques to help produce higher-quality video footage.

Video Production on a Budget
Monday @ 2:00 - 3:00, Repeated Wednesday @ 9:45 - 10:45

Jim Clark, West Palm TV

This presentation will explore low cost, high impact video production techniques.  Staffing and equipment considerations will be discussed in addition to techniques to simplify the production process. Intended Audience:This presentation is intended for those looking for ideas to streamline their production and meet budgets, without compromising quality.

WiFi / Web Replay
Tuesday @ 9:00 - 10:30, Repeated Tuesday 10:45 - 12:15

Duane Yoslov, Diversified Systems

This seminar will provide a better understanding of the technological implementation of WiFi/Web replay for cell phones and hand held device replay. Intended Audience: Anyone who is interested in providing replays directly to fans in the venue via their cell phones and other hand held devices

User Groups
Coordinator: Fran Kowalski, Sound and Video Creations

AVID
Tuesday @ 2:00 - 3:00, Repeated Tuesday @ 3:15 - 4:15

TBA, AVID


Crossfire
Monday @ 9:15 - 10:45, Repeated Monday @ 11:00 - 12:30

TBA, ClickEffects


What's New in Daktronics Control Systems
Monday @ 9:15 - 10:45, Repeated Monday @ 11:00 - 12:30

Tony Kuck, Daktronics

This presentation will cover the new Daktronics Show Control System (SCS). SCS is the powerful merger of control software, data integration, playback hardware and image processing technology to form a single, comprehensive production solution. Powered by the SCS Software Suite, the system combines feature-rich content compositing, seamless clip delivery to multiple displays and live video control to create a fully scalable product that can easily adapt to any production environment. Intended audience: Anyone who is interested in learning more about the new Daktronics Show Control System.

Txtstation
Tuesday @ 2:00 - 3:00, Repeated Tuesday @ 3:15 - 4:15

Michael Falato, Txtstation

Want to learn how to use the latest and greatest interactive text HD/SD features in your game presentations?  Txtstation has developed the most creative tactics to engage fans, build databases, and drive sales for your sponsors.  We also have teamed up with Daktronics, ANC, Mitsubishi, Click Effects, Chyron, and VizRT to allow texting features to run on their systems.  Tactics include:  Text to screen, Picture to Screen, Text to the ribbon boards, Tattle Text, Text alerts, Race games, Text Scavenger Hunt, Text to Win, Polling, Ratings, and much more. 

TSE GameTime
Tuesday @ 2:00 - 3:00, Repeated Tuesday @ 3:15 - 4:15

Jeanette Ehnerd, Total Sports Entertainment

TSE will be doing a demonstration of the GameTime PRO system including tips and tricks. GameTime PRO is an internet based game management program used by teams and schools of all levels nationwide to streamline games, produce scripts and generate sponsorship proof of performance reports among many other features.

Breakouts
Coordinator: Susan Brooks, United Center

Please be advised that breakout sessions ARE NOT repeated.  Each breakout session is a new offering, often with continuing discussions from the previous breakout.  Please contact your Advisory Representative for specifics regarding your breakout.  Additionally, breakout sessions are open ONLY to members of the particular breakout.

Allied Representative: Fran Kowalski, ClickEffects
Monday @ 9:15 - 10:45
Tuesday @ 9:00 - 10:30

Wednesday @ 8:00 - 9:30

Baseball Representative: Annie Merovich, Cleveland Indians
Monday @ 11:00 - 12:30
Tuesday @ 9:00 - 10:30

Wednesday @ 8:00 - 9:30

Basketball Representative: Josh Richardson, New Orleans Hornets
Monday @ 9:15 - 10:45
Tuesday @ 10:45 - 12:15

Wednesday @ 8:00 - 9:30

Football Representative: Scott Simpson, Cincinnati Bengals
Monday @ 9:15 - 10:45
Tuesday @ 10:45 - 12:15

Wednesday @ 8:00 - 9:30

Hockey Representative: Mike Ferriman, Toronto Maple Leafs
Monday @ 11:00 - 12:30
Tuesday @ 9:00 - 10:30

Wednesday @ 8:00 - 9:30

Minor League Representative: Aaron Henry, Hersey Bears
Monday @ 9:15 - 10:45
Tuesday @ 10:45 - 12:15

Wednesday @ 8:00 - 9:30

University Representatives East: Les Eller, Purdue;  West: Brandon Meier, Oklahoma
Monday @ 11:00 - 12:30
Tuesday @ 9:00 - 10:30

Wednesday @ 8:00 - 9:30

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