Conference Content Committee
Educational programming for the Annual IDEA Conference is planned and coordinated by the Conference Content Committee under the direction of the IDEA Executive Board. Thank you to this hard-working group of volunteers that support and execute IDEA's educational initiative.
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Sarah Rose
Committee Chair
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With Daktronics since 1996, Sarah Rose manages the Daktronics Live Event Services team, which delivers service to customers in Daktronics Large Sports Venue, Mobile and Module and International market. Rose is responsible for leading the following teams: Service Coordination (ensure the customer is well cared for), Technical Support (troubleshoot systems and answer questions), Installation (install and maintain display and control systems), Training (instruct users on the control and operation of the display system) and Service Sales (ensure customers have the level of service that meets their needs).
"Our mission is to
entertain and inform people though the use of dynamic digital and audio
innovation. Fortunately, I am able to bring that directly to our customers," says Rose.
Rose is 1996 graduate of South Dakota State University in Brookings, S.D., where she received a Bachelor of Science degree.
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Mark Eisenstadt
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Mark began working in Event Production as a student volunteer in the Athletic Marketing department at the University of Florida. Upon graduation from UF, Mark went on to earn a M.S. in Sports Administration from St. Thomas University. After spending 7 years in the Events and Gameday Operations department of the Jacksonville Jaguars, Mark returned to his alma mater as an Event Producer managing a production contract for Daktronics.
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Fran Kowalski
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Fran Kowalski is of stout heart,
responds well to therapy and,
more often than not,
considers the lilies.
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| Sarah Logan |
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A graduate of Emerson College, Sarah Logan heads the in-game entertainment and video production department for the Boston Red Sox. In her seven seasons with the club, Sarah has been a videographer, editor, technical director, director and producer for the Fenway Park video board. In addition, she has worked on three weekly television programs created by Red Sox Productions, the club’s in-house production arm. Currently, she oversees the team’s in-game entertainment staff, which will be responsible for planning and executing the 100 year anniversary celebration of Fenway Park and is an associate producer on the Emmy award winning television program, Red Sox Report.
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Chris McClave
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Chris is currently Senior Director of Creative Services for ANC Sports located in New York. He is responsible for initiating, planning and supervising all phases of production for ANC Sports and its clients.
Prior to joining ANC, Chris worked at several national advertising agencies, including Kirshenbaum Bond + Partners, Deutsch, and RPA. Responsibilities included managing the interactive advertising for clients such as BMW, Tylenol, Budweiser, and Honda. Recent experience included overseeing creative development for BMW’s online media, coordinating the interactive advertising launch of BMW’s new 335i Coupe, and assisting in the nationwide advertising launch of several new Tylenol products.
A native of Chicago, Chris is a graduate of Villanova University’s School of Business.
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Stuart Reynolds
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Since joining Acoustic
Dimensions, Stuart has remained on the cutting edge of facility video
design. From Paul Brown Stadium with the most extensive use of video
displays in the NFL at the time of opening, to Willow Creek Church, the
first 7400 seat worship facility to include tracking indoor LED
systems. His latest success, 11,000 square feet of curved experiential
video projection for Frank Gehry's performance space design will open
in 2010 as "New World Symphony" in Miami Beach. Stu began his career
freelancing at sporting events for ESPN and CBS as an audio tech,
cameraman and tape operator while completing a BA in Broadcast
Communications at Utah State. There he cut Offensive Coordinator
(later to be Super Bowl XXXV Champion Baltimore Raven's Head Coach)
Brian Billick's first quarterback training tapes. He now carries 25
years of major league and collegiate sports production and facility
design experience for the AD team.
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Scott Simpson
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 Krista Salley
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Based in Las Vegas, NV, Krista Salley is the West Coast Account Executive for Keyframe, a division of Daktronics. Krista uses her knowledge of display and control equipment together with her creative background to help teams to produce innovative, game-day presentations, using a combination of animated and still content, video and stats. Krista started her career with Daktronics while working in marketing during college and made the move to Keyframe’s Las Vegas studio in 2004 after graduating with degrees in Graphic Design and Advertising from South Dakota State University.
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 Eric Wolff
Executive Board Liasson
Pittsburgh Pirates
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He was born in Peoria in 1969
For the first several years everything was fine
He went to college in the heat of Tucson
After he received a diploma he moved on
He did his internship in Anaheim
Rod Murray did not pay him a dime
After one year with the Padres he had enough
The Friars kicked him out on his duff
The Yankees were his next home
He got yelled at daily by John Franzone
Moving to Pittsburgh seemed like a groovy notion
In 15 years he hasn’t had a promotion
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